Download the Research

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Access for free the program research. This is a must for any school, district, administration, or principal truly serious about bullying solutions. Click here for PDF This is a must read for all school with any bullying problem.

Don't Feed the Bully

The bestselling/award winning novel for teens and preteens that will change their lives forever!  read more

A wide gap exists between how students, parents, teachers, and administrators perceive bullying. Students remain confused and flounder in the moment when they feel bullied, while bystanders are statistically shown to be scared and even help the bully in many cases.

Mishna, Pepler, & Wiener, 2006

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I'm Gonna Write that Down Fills in those gaps

and gives concrete solutions to students. 

"We used I'm 'Gonna Write That Down' as an anti-bullying program, but found it to be so much more. This program empowers kids to advocate for themselves, giving them the words to say when they find themselves in uncomfortable situations. By speaking up early, potential bullying situations are almost always avoided, as the "bully" understands they are not the ones with the power. The power is inside each one of us. 'Don't Feed The Bully' is an effective tool to combat bullying and empowering kids in elementary school. By having kids "write it down" when they are being picked on or made to feel uncomfortable, the documentation is there. In a school of almost 700 students (Pre-k - 5) we virtually eliminated bullying occurrences. Teachers, staff, and administrators addressed issues before they escalated into repetitive, full-fledged bullying situations. Brad's presentations made the program easy to understand and very meaningful to our students and families."

Tressa Decker, Principal Horizon elementary


Video Conferencing School Visits & Programs

WE can connect in a great many ways read more

The whole-School program that will change your school forever!

Solution based intervention that creates 100% Stakeholders

What if a whole-school bullying program existed that was teachable in a day with or without professional training? What if this program gave students a simple, clear signal when they felt bullied? What if a signal existed for all stakeholders indicating when a student’s perception was, “I am being bullied,” requiring the bully (ies) to be put on notice to stop? If the behavior continued, the steps to consequences were clear to everyone, and the school would be notified that this child felt emotionally compromised. 

No matter how the teacher or principal defined bullying, the student’s perception was fear. A program designed to foster strong school and peer leadership. Last, some students use tattling to bully others, trying to get them into trouble. What if a specific technique existed, implemented by teachers, that helped students determine the difference between tattling or reporting, causing students to consider their actions and assess the true level of danger before telling on someone without just cause? These questions led to this research study. After more than eight years of work in hundreds of schools with tens of thousands of students, educators, administrators, and parents, the overwhelming qualitative evidence begs the need to search for a more quantitative basis to create a program that fills the holes uncovered by the research. The data presented show that bullying will decrease when everyone learns to say, “I’m gonna write that down.”


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Solution and researched based interventions

I'm Gonna Write That Down

  • Whole school program
  • Extensive research
  • 100% stakeholders
  • Solution based perception model read more

What the data is saying about effectiveness.

Horizon Elementary Principal Tress Decker, MA uses the entire program


I just want you to know that I have only had 1 (ONE) "I'm gonna write that down" slip turned in to me since NOVEMBER!  That's right, just one....and I have 589 students.  The one that was submitted was a situation in 2nd grade, and has since been handled. The number of bullying occurrences has dropped significantly, and I will be pleased to share that data in Orlando.


I believe there are two key ingredients at work here --

1.  Kids have the language to use when someone is bothering them.  "I don't like it when you _______,and I'm gonna write that down."

and 

2.  I have been very consistent in my message to staff, students, and parents.  Bullies will be disciplined.  The kids know I mean business, and they DON'T want to be in trouble, so they are much more careful about what they say/do with each other.

(I want to note that this speaks to students feeling supported, but the program also takes into consideration those who are exhibiting bullying behaviors are given a chance to learn and correct themselves. The power of this statement is in the fact that the students are worried because they know they have not acted responsibly. Below is her response to that concept and how the programs tattling reduction component works.)

Your points are absolutely right -- the kids know they are being taken seriously, they will not be in trouble the first time (and we want them to learn from it)...and indeed they are not tattling as much.  I've also found that when parents understand the system, they are very supportive - especially in encouraging young students (K-3) to speak to the bully (or anyone who is bothering them/making them feel bad).  Parents have been willing to partner with us in helping their children do their part in the process, moving away from having the adults handle their conflicts for them.  Very powerful stuff.


Tattling is down!   I think I've also seen teachers empowering kids to resolve those issues they would normally tattle about.  In-classroom procedures for "what to do if...." are move visible and generally speaking, kids are more focused on learning & less on whining about behaviors.  It's a great thing to see!